Beyond growth hacks: real stories of reaching untapped markets

In a revealing episode of Build Mode, Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart discuss their groundbreaking methods for penetrating markets that many startups shy away from. They share insights into the unique tactics they employed to engage with often-overlooked audiences, such as teenage girls and individuals re-entering the workforce after incarceration. The conversation highlights their unconventional approaches, including crashing high-profile events like Taylor Swift concerts and delivering keynote speeches at re-entry conferences. These strategies not only showcase their creativity but also emphasize the importance of building trust within these communities. Listeners can tune in every Thursday to catch new episodes of Build Mode, available on platforms like Apple Podcasts, Spotify, and more. Additionally, for those who prefer visual content, the video version is accessible on TechCrunch's YouTube channel.