India’s search habits in 2025 revealed: Check out Google's year-end report

India’s search habits in 2025 revealed: Check out Google's year-end report

The recently released Year in Search report from Google for 2025 paints a vivid picture of what captivated India's collective attention throughout the year. This comprehensive analysis showcases the nation's interests across various domains, including sport, cinema, technology, wellness, and evolving social dynamics. Sports remained at the forefront, with the Indian Premier League (IPL) retaining its status as the most searched topic of the year. Women's cricket also shone brightly, with rising star Jemimah Rodrigues topping the list of trending female personalities. The excitement surrounding major tournaments like the Asia Cup and Champions Trophy fueled a surge in related searches. Notably, teenage cricket sensation Vaibhav Suryavanshi emerged as the most searched individual of 2025. In the realm of cinema, the film 'Saiyaara' captured widespread attention, propelling actors Aneet Padda and Ahaan Panday into the spotlight. South Indian films enjoyed significant popularity, with titles like 'Kantara,' 'Coolie,' and 'Marco' trending across search platforms. On the television front, global hits like 'Squid Game' continued to dominate viewer interest. The report reflects a keen awareness of global events, as demonstrated by the rise in searches for terms like “What is a ceasefire?” indicating a public engaged with international issues. Additionally, queries related to earthquakes and air quality showcased a growing concern for local and environmental matters. Major events such as the Maha Kumbh and Operation Sindoor prompted spikes in searches for live updates and official announcements. Artificial Intelligence emerged as a pivotal theme for the year, with Google Gemini ranking second in overall searches, underscoring the technology's integration into daily life. Related interests in platforms like DeepSeek, Perplexity, ChatGPT, and Google AI Studio highlight a robust enthusiasm for exploring innovative tools. The wellness sector also saw a return to traditional practices, with trends like Haldi capturing public interest. Culinary searches showcased a blend of heritage and global influences, ranging from local delicacies like Thekua and Ukadiche Modak to international dishes like Yorkshire pudding. Amidst these trends, the year was marked by light-hearted cultural moments and humor, with the 67 meme emerging as the top viral sensation. Collectors expressed fervent interest in characters like Labubu, while regional stars such as Zubeen Garg and Bollywood icons like Dharmendra experienced a resurgence in search interest as the nation honored their legacies. Overall, the top searches of 2025 illustrate India's forward-looking spirit, marked by creativity and innovation while remaining deeply connected to its rich cultural heritage.

Sources : Business Today

Published On : Dec 04, 2025, 12:19

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