An AI startup that wants to be the Canva of video has raised $9.2 million. Read its pitch deck.

Hypernatural has officially announced its successful fundraising efforts, securing a total of $9.2 million through two investment rounds. The startup aims to democratize video content creation, positioning itself as the 'Canva for video,' according to CEO Rebecca Kossnick. The platform is designed to make video production as accessible as graphic design has become with tools like Canva. Founded in 2023 by Kossnick and CTO Taylor Hughes, who previously collaborated at Facebook, Hypernatural combines multiple AI models to facilitate rapid video generation. Kossnick emphasizes the platform's speed and user-friendliness, allowing anyone to transform their ideas into engaging visual content without needing complex software skills. The startup's funding includes a notable $6.8 million seed round led by AIX Ventures, which closed in December 2024. With a current team of five, Hypernatural plans to invest in expanding its engineering talent and enhancing its technology. Kossnick noted that the platform aims to cater not only to professional creators but also to everyday users, thus broadening its market reach. Hypernatural’s user-friendly interface allows individuals to input text prompts and select styles for their videos. The platform generates scripts and offers a range of customizable options, including narrator voices and character designs. Users can edit videos and access a library of AI-generated content, making the creation process straightforward and efficient. The platform currently boasts over one million users, including niche creators like podcasters and writers. However, Hypernatural's vision is to attract a wider audience, ensuring that video creation is fun and accessible for everyone. Kossnick believes that the merging of consumer and creator economies will play a crucial role in the platform's growth. In a competitive landscape where AI video startups are rapidly gaining funding—like Moonvalley and Hedra—Hypernatural's approach focuses on user rights and quality. The company is committed to ensuring that all generated content comes with commercial rights, allowing creators to utilize their videos freely. With plans to continue evolving its platform and expand its user base, Hypernatural is poised to influence the future of video creation significantly. As Kossnick puts it, the goal is not just to create videos but to transform the entire experience into something enjoyable and fulfilling for all users.