On stage at TechCrunch Disrupt 2025: How AI is forcing late-stage startups to rewire GTM — or be left behind

AI is not just transforming products; it’s revolutionizing the very foundations of how companies approach sales, scaling, and overall success. At the upcoming TechCrunch Disrupt 2025, taking place from October 27 to 29 in San Francisco, a pivotal discussion will unfold regarding how late-stage startups are adapting to this new landscape. A dynamic panel at the Going Public Stage will feature three industry veterans who will delve into the significant changes AI is instigating in go-to-market (GTM) strategies. This conversation is essential for entrepreneurs looking to understand how to incorporate AI into their next growth phase without losing focus on their core mission. Panelists will dissect the impact of AI on various aspects of business, from sales and marketing to customer engagement, providing valuable insights into what approaches are effective and which ones fall short. Nirav Tolia, the co-founder and CEO of Nextdoor, will share his extensive experience in building a leading community platform. With a history of successful ventures, including Epinions.com and Shopping.com, Tolia also serves as the non-executive chair of Hedosophia. Joining him is Jane Alexander, a partner at CapitalG, who boasts over 15 years of expertise in developing and scaling GTM teams. Her previous roles include CMO at Carta and leadership positions at Salesforce and RelateIQ, making her insights particularly relevant for startups navigating this AI-driven transition. Vanessa Larco, co-founder of Premise and former partner at NEA, will also contribute her perspective on efficient growth strategies amid AI advancements. With her background in product leadership and investing, Larco will highlight how startups can thrive while adapting their product and market strategies. This session is just one of over 200 opportunities to engage at this vital event, where more than 10,000 startup founders and venture capitalists will gather to explore the next wave of innovation. Don't miss your chance to gain invaluable knowledge — secure your tickets now and take advantage of early-bird savings of up to $675 before the July deadline.