Haier India unveils AI-driven Gravity AC series, targets doubling market share by 2030

Haier Appliances India, recognized as a leading name in major appliances for 16 consecutive years, has introduced its latest innovation in air conditioning: the Gravity AI Series. This premium product line, unveiled at the 'AI for Air' event in Greater Noida, utilizes the cutting-edge AI-AtmoX platform, promising to transform the cooling experience for consumers across India. The Gravity AI Series is structured around three main principles: AI for Savings, AI for Comfort, and AI for Service. The AI-AtmoX Power Manager aims to enhance energy efficiency, while AI-AtmoX Neuro focuses on personalized comfort, and AI-AtmoX Auto Clean ensures minimal maintenance for users. This series features advanced technologies that go beyond traditional cooling methods. Among its standout features is AI Climate Control 2.0, which adapts cooling based on individual user preferences, alongside Dynamic Environmental Adaptation that modifies performance in real-time according to current indoor and outdoor conditions. The Supersonic Cooling technology is engineered to deliver a refreshing breeze in just 10 seconds, achieving cooling speeds that are 20 times faster than standard air conditioners. Another notable innovation is the AI Pre-Cooling function, which anticipates when users will arrive home, beginning the cooling process ahead of time for immediate comfort without the need for manual programming. Additionally, AI Target Cooling directs airflow precisely, ensuring quicker, more efficient cooling while minimizing energy use. The series also features the AI-AtmoX Power Manager, touted as India’s most sophisticated energy monitoring system. This technology intelligently adjusts energy consumption based on the temperature difference, optimizing efficiency automatically—without any user intervention required. To ensure long-lasting performance, Haier has introduced self-cleaning technologies under the AI-AtmoX Auto Clean initiative. The AI ODU Cyclone Clean is a pioneering outdoor technology that cleans the outdoor unit post-use, while the AI IDU Frost Self Clean performs regular interior maintenance to enhance hygiene and cooling efficiency. In alignment with its commitment to the 'Make in India' initiative, Haier is expanding its local manufacturing capabilities. The company is advancing Phase 2 of its air conditioning plant and has recently opened a new injection molding facility. This expansion will significantly increase Haier's production capacity, aiming to produce 4 million units annually by 2027, up from the current 1.5 million. Currently holding an 8% share of the Indian air conditioning market, Haier is strategically targeting a growth to 17% by 2030 with the introduction of the Gravity AI Series and its enhanced manufacturing capabilities. NS Satish, President of Haier Appliances India, emphasized the brand's dedication to merging innovation with lifestyle, showcasing the Gravity series as a stylish yet intelligent solution tailored for the unique needs of Indian consumers. The Gravity AI Series will be available at a starting price of Rs 49,990 across major retail channels in India, featuring four distinct models in various colors.