Grubhub waives delivery and service fees on restaurant orders over $50

Grubhub is stepping up its game to compete more effectively with rivals DoorDash and Uber Eats. In a strategic announcement on Monday, the food delivery service revealed a major change: it will waive all delivery and service fees for restaurant orders exceeding $50. This initiative is expected to bring substantial savings to customers and enhance Grubhub's position in an increasingly competitive landscape. The announcement coincides with the launch of Grubhub's Super Bowl 2026 advertisement featuring actor George Clooney. In a playful dinner party scene, when the host queries, “Who will eat the fees?” Clooney responds with a confident, “Grubhub will eat the fees.” This new policy is designed to be a long-term offering, aimed at alleviating financial pressures on consumers during tough economic times. Typically, delivery and service fees for orders over $50 average around $13 per transaction across various food delivery platforms. Grubhub's decision to permanently eliminate these fees for larger orders is a distinctive move within the food delivery sector. In contrast, neither DoorDash nor Uber Eats provides a consistent waiver for delivery and service fees on substantial orders; their offers are usually temporary or associated with subscription services that impose additional restrictions. This announcement comes at a crucial time for Grubhub, which has been struggling to grow its user base. Following its acquisition by Marc Lore’s Wonder Group in 2024, Grubhub saw a troubling 20% decline in monthly active users in 2025, bringing the total down to 8 million, as reported by marketing intelligence firm Sensor Tower. Meanwhile, DoorDash has nearly 50 million monthly users. In addition to this new fee structure, Grubhub recently acquired Claim, a startup that offers cash-back rewards at local eateries, allowing customers to redeem rewards for dine-in or pickup options. This acquisition aims to enhance customer engagement for restaurants through tailored rewards programs, further cementing Grubhub's commitment to supporting local businesses.