Google launches Gemini subscriptions to help corporate workers build AI agents

In a bold move to enhance workplace productivity, Google has launched its Gemini subscription service, aimed at helping large organizations harness the power of artificial intelligence agents. The Gemini Enterprise plan, priced at $30 per user per month, is tailored for bigger companies, while the Gemini Business plan, costing $21 per user each month, is designed for smaller clients. These subscriptions empower corporate employees to construct AI agents that can leverage data from renowned platforms like Box, Microsoft, and Salesforce. Additionally, users will have access to pre-made Google agents specializing in software development, data science, and customer engagement, along with tools from partners like Workday. Central to the Gemini offerings is Agentspace, a product introduced in December that facilitates the creation of AI agents. Current users of Agentspace will be seamlessly transitioned to either Gemini Enterprise or Gemini Business at no extra cost during their existing contracts, according to a company spokesperson. A standout feature of the new subscriptions is Model Armor, which simplifies the process of securing AI chat interactions by inspecting and blocking requests and responses. This ensures that organizations can implement the service without the hassle of complex setup. The launch of these subscriptions comes just days after OpenAI demonstrated how users could access third-party app tools within ChatGPT, marking a pivotal moment in the competition for enterprise AI solutions. Both Google and Microsoft are positioning themselves to capture the interest of businesses looking to automate processes with AI agents, allowing employees to focus on higher-level tasks. In a recent media briefing, Thomas Kurian, CEO of Google Cloud, highlighted the diverse range of industries already utilizing these AI agents, including consulting, telecommunications, software, hospitality, and manufacturing. He noted that cruise line Virgin Voyages is among the early adopters of the Gemini Enterprise plan. Despite the excitement surrounding AI agents, industry analysts like Chirag Dekate from Gartner suggest that many firms are still in the exploratory phase rather than fully implementing these solutions. However, Google’s commitment to security and governance is expected to alleviate concerns for larger enterprises considering the adoption of AI technologies. The functionality of Gemini subscriptions is underpinned by Google’s advanced AI models, which are continually updated. As businesses select agent software, they aim to avoid outdated models. The upcoming launch of Gemini 3.0 will serve as a critical test of Google’s ability to deliver timely innovations and maintain competitive relevance in the fast-evolving AI landscape.