Google’s AI try-on app Doppl adds a shoppable discovery feed

On Monday, Google announced an exciting update to its experimental app, Doppl, which leverages artificial intelligence to help users visualize various outfits. The latest addition is a shoppable discovery feed that allows users to explore and virtually try on new clothing items. This feature aims to enhance user experience by providing personalized recommendations, making it easier to find styles that resonate with individual preferences. The new discovery feed showcases AI-generated videos of real products, complete with direct links to retailers for seamless shopping. Google tailors these outfit suggestions by analyzing user interactions and preferences shared within the app. This strategic move aligns with the growing trend of short-form video content seen on platforms like TikTok and Instagram, which have accustomed users to scrolling through visually appealing feeds that encourage impulse purchases. Unlike the influencer-driven content on social media, Google’s feed is exclusively filled with AI-generated visuals. While some users may be skeptical about an entirely AI-focused shopping experience, Google appears to view this innovation as a means to adapt to consumer habits in the digital age. This shift also comes as the tech giant seeks to redefine its e-commerce strategy amidst increasing competition from Amazon and social media marketplaces. Doppl has long utilized AI to transform static images into dynamic videos, offering users a more immersive view of how outfits might look in real life. The updated discovery feed is now available on both iOS and Android for users aged 18 and over in the U.S. Interestingly, the concept of an AI-generated content feed is gaining momentum, with OpenAI recently launching Sora, a platform dedicated to AI videos, and Meta introducing its own short-form video feature called ‘Vibes’ in the Meta AI app.