Google mocks Apple over delayed AI features in new Pixel 10 series teaser

In an intriguing move, Google has unveiled a teaser for its anticipated Pixel 10 series, cleverly taking aim at Apple’s postponed AI capabilities for Siri. The promotional video, shared by Google India on X (formerly Twitter), showcases the Pixel 10 Pro in a fresh color, accompanied by a voiceover that mocks the notion of purchasing a device for features that are still just 'coming soon.' This jab is a direct reference to Apple's handling of its AI feature announcements. The ad features a stylish instrumental rendition of Dr. Dre's 'The Next Episode,' which many interpret as a playful nod to Apple’s 2014 acquisition of Beats by Dre. The voiceover delivers a witty line: "If you bought a new phone because of a feature that’s coming soon… but it’s been coming soon for a full year, you might want to rethink your definition of soon, or consider switching your phone." This critique targets Apple's WWDC 2024 presentation, where the tech giant touted ambitious AI enhancements for Siri, such as improved context awareness and in-app actions. Originally slated for the iOS 18 update, these features have faced delays, with Apple’s SVP of Global Marketing, Greg Joswiak, announcing at WWDC 2025 that they are now pushed to 2026 due to quality concerns identified during internal testing. This delay has left many iPhone 16 users in limbo, waiting nearly a year for promised features that have yet to arrive—an opportunity that Google is eager to exploit. In stark contrast, the Pixel 10 is projected to launch with Gemini-powered AI features right out of the box. Scheduled for an official unveiling on August 20 at the 'Made by Google' event, the Pixel 10 series will debut in India on August 21. This year’s lineup is anticipated to feature four models: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold, all powered by Google’s new Tensor G5 chip, developed using TSMC’s cutting-edge 3nm process. This chipset is expected to enhance performance and power efficiency significantly, as well as improve photo and video quality through an upgraded image signal processor (ISP). Camera specifications hint at some modifications across the series. While the Pixel 10 and Pixel 10 Pro Fold might retain the main and ultra-wide sensors from the Pixel 9a—indicating a slight downgrade from the previous generation—the base model could introduce a 5x periscope telephoto lens previously exclusive to premium models. The Pixel 10 Pro and Pro XL are likely to keep last year’s camera configuration. Additionally, the new lineup is expected to support the Qi2 wireless charging standard, offering 25W magnetic charging across all models. Google is also rumored to unveil a new 'Pixelsnap' accessory line alongside the phones, featuring magnetic chargers and custom-fit cases. With the teaser already generating buzz, Google appears poised to leverage Apple’s AI delays as a compelling selling point for the Pixel 10 series.