Amazon is holding Prime Day 2025 on July 8-11

Amazon has officially announced that Prime Day 2025 is set for July 8-11, expanding the popular shopping event to four days this year. Shoppers can look forward to a diverse range of products, from essential pantry items and snacks perfect for summer gatherings to home improvement tools and back-to-school supplies. In addition to everyday necessities, the sales event will feature health and personal care products, beloved toys, best-selling books, and even luxury items for those looking to indulge. A new highlight this year is the introduction of "Today’s Big Deals," a series of themed daily offers that will showcase limited-time promotions. Last year's Prime Day saw impressive sales, with U.S. consumers spending a staggering $14.2 billion, according to Adobe Analytics. This figure represents an 11% increase from the previous year’s total of $12.7 billion. The announcement comes just a few months after Amazon confirmed its commitment to hosting this annual sales event, despite ongoing tariffs.