PopSockets founder David Barnett talks about building a viral business

David Barnett's journey with PopSockets, a sensation in phone accessories, began over ten years ago when he sought a simple solution for managing his headphones. The former philosophy professor inadvertently created a product that transformed how people interact with their smartphones. The PopSocket, which adheres to the back of a phone and serves as both a handle and a kickstand, quickly became a viral phenomenon. In a recent conversation with Equity, Barnett reflected on his unconventional path to entrepreneurship, which started in his garage. He opted against traditional venture capital funding, a decision that shaped the way he built his business. "I had no background in manufacturing, business, or finance, and I encountered numerous challenges early on," he admitted. Despite facing significant financial hurdles and manufacturing defects, Barnett persevered. His determination led him to a local toy store, where he observed customer interactions with his product. Initially, sales were sluggish, prompting him to make adjustments that would eventually lead to success. "That was the moment I realized this could thrive in retail," he noted, highlighting the critical turning point in his venture. Barnett's journey also included navigating the complexities of retail partnerships, including a notable conflict with Amazon that forced him to temporarily withdraw his product. He shared insights on further refining the PopSocket, safeguarding intellectual property, and the pivotal moment he decided to step down as CEO to allow for new leadership. "The greatest lesson I’ve learned is that it’s all about the people," he emphasized, noting that finding the right qualities in a successor is paramount for any leader.