The most controversial Ferrari ever? Meet the Luce, its first-ever EV

In the automotive world, the introduction of a new Ferrari typically stirs up strong opinions, but the Luce is making waves for reasons that go beyond its sleek design. This groundbreaking model marks several firsts for the iconic brand: it is Ferrari's inaugural four-door sedan, its first to accommodate five passengers, and most notably, it is the company's first-ever fully electric vehicle. These changes are sure to raise eyebrows among traditional Ferrari enthusiasts who may not embrace such a radical departure from the brand's storied history. As we step into 2026, the need for an emissions-free vehicle is clearer than ever, particularly for key markets like China and Silicon Valley. The Luce is Ferrari's answer to this pressing demand, showcasing the brand's commitment to evolving with the times while still maintaining its luxurious heritage. Ferrari collaborated with the design firm LoveFrom, led by renowned designers Jony Ive and Marc Newson, to create the Luce. Some observers have noted that the car's aesthetic seems reminiscent of Apple’s design philosophy, leading to speculation that it could easily sport the tech giant's logo instead of Ferrari's iconic prancing horse. The design features a forward-leaning glasshouse, drawing comparisons to the Lotus Etna concept while also incorporating elements from models like the Ferrari F90, originally crafted for the Sultan of Brunei. The classic four round tail lights evoke nostalgia for 1990s Ferrari designs such as the 360 and 550. Initial reactions to the Luce's design have been mixed, with some critics expressing strong disapproval. However, there are those who find themselves increasingly drawn to its unique look, perhaps as a reaction to the dissenting voices. It’s worth noting that the design process for the Luce began seven years ago, well before the project was officially approved. The challenge was clear: develop a vehicle that minimizes drag without compromising the aerodynamic downforce that is essential for high-speed stability. As Ferrari navigates this uncharted territory, the Luce stands as a testament to the brand's willingness to innovate and adapt, even in the face of potential backlash from its loyal fan base.