The Trump-Musk feud has been great for X, which jumped up the App Store charts

The ongoing clash between Elon Musk and former President Donald Trump has caused a stir, particularly benefiting the social media platform X, which has experienced a surge in user engagement recently. Data from Sensor Tower reveals that the app, previously known as Twitter, leapt to the 23rd position on the U.S. App Store on June 5, a significant rise from its average rank of 68 over the previous month. This remarkable ascent in rankings can be attributed to a spike in downloads and user activity on the app. In addition to its App Store success, X has also improved its standing on Google Play, climbing approximately 20 spots based on the past week's averages. On June 5, it was estimated that the number of active mobile users on X in the U.S. increased by 6%, likely driven by the public's fascination with the Musk-Trump fallout. Notably, user activity peaked between 2 p.m. and 6 p.m. Eastern Time, showing a staggering 54% rise compared to the week prior. Interestingly, Trump's own platform, Truth Social, also saw a boost due to the feud. The former president's comments regarding Musk led to a more than 400% increase in active users on Truth Social during the same timeframe. However, Sensor Tower points out that X still dwarfs Truth Social in terms of user base, boasting 100 times more active users. Both apps reached a high point in active users during the afternoon hours, marking a 90-day peak. Following the fallout between Musk and Trump, X continues to climb in rankings, currently holding the position of the 19th top free app for iPhone users in the U.S. In contrast, Truth Social ranks 14th in the Social Networking category but falls below 150 in the overall free iPhone apps list.