X to go fully AI: Users can personalise feeds via Grok, confirms Elon Musk

Elon Musk has announced that by November, the algorithm powering X, the platform previously known as Twitter, will be fully driven by artificial intelligence. This announcement came as Musk shared a retweet from Nikita Bier, the Product Head at X, who elaborated on plans to enhance user experience through personalized feeds. Musk emphasized, "The algorithm will be purely AI by November, with significant progress along the way. We will open source the algorithm every two weeks or so. Come November or December, users will be able to adjust their feeds simply by interacting with Grok." This transformation aims to create a more personalized experience, moving away from generic algorithmic outputs and politically charged content. Bier explained the vision behind this shift, stating, "The goal for your X timeline is to escape mainstream algorithms and political agendas to discover your niche." She added that users should be able to share their interests and engage with like-minded individuals. Bier acknowledged, "If you’re seeing unrelated content like gas station fight videos, it means your account is not fully optimized yet. We are working daily to resolve this." This initiative highlights X's commitment to an AI-centric content curation strategy, providing users with greater control over their feeds. In a related development, Musk introduced a new feature for Grok, X’s AI assistant, which now has the capability to “read aloud” responses in a remarkably natural voice. Musk tweeted about this enhancement, sharing a user’s praise for Grok’s new functionality. He remarked, "Grok can now ‘read aloud’ in a beautiful voice," showcasing the platform’s dedication to improving user interaction through advanced AI technology.