ElevenLabs appoints Karthik Rajaram as India chief to drive AI voice expansion

In a significant move to enhance its operations in one of the most rapidly growing markets for AI voice technology, ElevenLabs has named Karthik Rajaram as its General Manager and Country Head for India. This appointment underscores the company's commitment to expanding its footprint in India, where the demand for AI-driven voice solutions is skyrocketing. Rajaram will be at the helm of shaping ElevenLabs' strategy in India, responsible for steering market entry initiatives, driving revenue growth, and cultivating a robust partner ecosystem that spans various sectors including AI, media, enterprise, and development. This strategic focus on India aligns with ElevenLabs’ broader global expansion efforts, especially as the appetite for generative voice technology intensifies across diverse industries such as media, gaming, education, and customer service. Founded in 2022, ElevenLabs has quickly established itself as a leading name in the burgeoning AI voice market. The startup, based in London and New York, is witnessing a surge in interest from businesses eager to implement lifelike AI-generated voices for tasks like content creation, localization, and automation. India's vast creator economy, diverse linguistic landscape, and rapidly expanding digital ecosystem position it as a critical hub for scaling voice AI initiatives worldwide. Karthik Rajaram brings over 20 years of experience in scaling technology enterprises in India, having previously served as General Manager and Vice President for India and South Asia at Elastic. His leadership there was pivotal in market expansion and establishing India as a key player in global growth strategies. Rajaram's extensive background includes senior roles at Freshworks, Akamai Technologies, and Microsoft, where he focused on cloud solutions, security, and enterprise technology adoption. This appointment arrives at a time when interest in generative audio solutions is on the rise, fueled by advancements in large language models. Companies are increasingly leveraging AI voice platforms not only for localization and accessibility but also for enhancing customer interactions in real time.