ElevenLabs strike deals with celebs to create AI audio

This week, ElevenLabs announced exciting collaborations with renowned actors Michael Caine and Matthew McConaughey to create AI-generated versions of their iconic voices. The relationship between Hollywood and artificial intelligence has been complex, especially following recent industry strikes that spotlighted concerns over the ethical implications of AI. However, a shift is occurring as some artists begin to embrace AI technology. Previously, Meta showcased its Meta AI, which can produce voice assistants resembling well-known figures like Kristen Bell and Judi Dench. Now, with McConaughey as an investor in ElevenLabs, the company plans to convert his newsletter into Spanish audio, utilizing his AI-generated voice. In addition to these partnerships, ElevenLabs revealed the launch of a marketplace designed for brands to access authorized AI-generated voices from celebrities. This collection will feature Caine, along with other notable names such as Liza Minelli and Dr. Maya Angelou. ElevenLabs has established itself as a leading AI unicorn, attracting significant investment from firms like a16z and ICONIQ.