Dyson launches Purifier Cool PC1 (TP11) in India ahead of festive season

Dyson has officially introduced its latest air purification solution, the Dyson Purifier Cool PC1 (TP11), in India. This launch comes at a crucial time as the nation braces for the annual rise in pollution levels. The new model is equipped with cutting-edge filtration technology aimed at improving air quality in both indoor and outdoor environments. At the heart of the PC1 is Dyson’s advanced HEPA filtration system, which is capable of capturing 99.95% of ultrafine particles as small as 0.1 microns. This includes not just allergens, but also harmful bacteria and viruses. Additionally, the purifier features an activated carbon filter that effectively eliminates odours, gases, and volatile organic compounds (VOCs), as well as nitrogen dioxide (NO₂). With Air Multiplier technology, the device ensures a powerful airflow of over 290 litres per second, complemented by a 350° oscillation feature that guarantees comprehensive coverage throughout any room. Dyson emphasizes that the PC1 is engineered for real-world efficacy, making it suitable for various room sizes and conditions. Real-time monitoring is also a key feature, as the purifier automatically detects airborne pollutants and tracks particulate matter such as PM2.5 and PM10. For added convenience, it includes a night mode that offers quieter operation, along with a dimmable display and a sleep timer that can be set between one to eight hours, promoting energy efficiency. Smart-home integration is another highlight; users can manage the purifier through the MyDyson app, which allows for real-time air quality monitoring, scheduling, and remote operation. It is also compatible with voice assistants like Amazon Alexa, Google Assistant, and Siri, providing a seamless, connected experience for modern households. The Dyson Purifier Cool PC1 (TP11) is priced at ₹39,900 and comes in two stylish variants: Black/Nickel and White/Silver. It is available for purchase on Dyson.in as well as in Dyson stores across India. Other offerings from Dyson in the air purification segment include the Dyson Purifier Big+Quiet (₹68,900), designed for larger spaces, and the versatile Dyson Purifier Hot+Cool series, which provides both heating and cooling functions.