DoorDash rolls out creator program for short-form videos, adds new features and dine-in rewards

On Tuesday, DoorDash announced the rollout of a new creator program aimed at compensating users for sharing short-form videos on its platform. This initiative is designed to enhance user engagement and enable diners to preview dishes before making their orders. In addition to the creator program, DoorDash introduced a feature called "Going Out," which rewards users for dining at local establishments. This feature, currently available to DashPass members, allows users to earn in-store rewards when they eat at participating restaurants. According to Parisa Sadrzadeh, DoorDash's Vice President of Strategy and Operations, customers utilizing the Going Out feature received an average of $9 in value per order from in-app offers. The program is currently accessible in 20 U.S. cities, including major urban areas like Atlanta, Austin, Miami, and San Francisco. Users interested in becoming DoorDash Creators can apply, and those selected will have the opportunity to create and share short videos of their meals, with potential compensation for qualifying content. As DoorDash continues to innovate, the company has also integrated new AI features into its app. Users will now find personalized recommendations prominently displayed on the homepage, tailored to their previous orders, budget, dietary restrictions, and location. Additionally, a new section labeled "Complement your Cart" will suggest relevant grocery additions during the checkout process, streamlining shopping for users. To further enhance the user experience, DoorDash has added AI smart tags to restaurant menus. These tags will help customers identify specific meal attributes—such as vegetarian or high-protein options—by analyzing various data points, including customer reviews and item descriptions. This feature is expected to improve the ease of finding suitable dishes for diverse dietary needs. Moreover, DoorDash users can now browse nearby stores, compare prices, and view delivery estimates for a variety of products ranging from beauty items to electronics—all from within the app. This functionality, which was previously limited to alcohol purchases, aims to provide a comprehensive shopping experience for consumers across the U.S., Canada, Australia, and New Zealand.