The end of Sora also means the end of Disney’s $1 billion OpenAI investment

The end of Sora also means the end of Disney’s $1 billion OpenAI investment

The recent decision by OpenAI to close its Sora video-generating application has led to the cancellation of a significant $1 billion licensing agreement with Disney, as reported by various media sources. In a statement, Disney expressed understanding of OpenAI's choice to pivot away from the video generation sector, noting, "As the nascent AI field advances rapidly, we respect OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere." Disney highlighted the positive collaboration between the two companies, stating that they valued the experience gained during their partnership discussions. The company remains committed to exploring AI technologies to enhance fan engagement while ensuring respect for intellectual property rights and creator entitlements. The ambitious collaboration, which was initially announced in December, aimed to utilize over 200 characters owned by Disney in videos generated by Sora. Alongside this, Disney planned to invest $1 billion in OpenAI. Although the agreement was positioned as nearly finalized, OpenAI's statement at the time indicated that it was contingent upon the completion of formal agreements, board approvals, and standard closing conditions. Recent reports from Axios suggest that the financial transaction never occurred, with sources indicating that OpenAI's strategic shift halted the deal before it could materialize. The Financial Times also noted that insiders confirmed the agreement never progressed as intended. Furthermore, an anonymous source described the sudden closure of Sora as a shocking turn of events for Disney, likening it to a "big rug-pull." Interestingly, OpenAI had updated Sora's safety standards just days prior, indicating that the decision to discontinue the app may have caught many within the company off guard.

Sources : Ars Technica

Published On : Mar 25, 2026, 14:00

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