Hulu’s days look numbered, but there’s reason for Disney to keep it around

In a significant move for the streaming landscape, Bob Iger, CEO of The Walt Disney Company, revealed plans to fully integrate Hulu into the Disney+ app by 2026. Despite assurances from a company representative that standalone Hulu subscriptions will remain available, questions arise about the long-term viability of the Hulu app. The proposed integration aims to merge the catalogs, recommendations, and user profiles of both platforms into a single, streamlined experience. This transformation raises concerns about the necessity of a separate Hulu app, with some sources suggesting that the standalone service could be phased out as early as next year. During a recent earnings call, analyst Robert Fishman sought clarity on the future of Hulu as a separate entity. Iger's response emphasized a consumer-first approach, stating that combining the apps will enhance user experience. He noted that an integrated platform would likely reduce churn, a key focus for Disney moving forward. The integration strategy is not entirely new; Disney began blending Hulu content into Disney+ in March, allowing subscribers to access Hulu shows directly within the Disney+ interface. As the industry evolves, the fate of Hulu remains uncertain, but its integration into Disney+ could signify a pivotal shift in the streaming market.