Google Chrome will now block notifications from ignored sites automatically

Google is set to unveil an innovative feature in its Chrome browser, aimed at streamlining notifications for both Android and desktop users. This new functionality will automatically disable notifications from sites that users tend to ignore frequently, according to various reports. This development builds upon Chrome’s existing Safety Check tool, which already empowers users to manage sensitive permissions like camera and location access. With the latest update, users can expect a significant reduction in what is being termed 'notification fatigue,' thereby enhancing their overall browsing experience. The auto-revocation of notification permissions specifically targets websites that inundate users with alerts, most of which go unnoticed. Reports indicate that less than 1% of web notifications in Chrome result in user engagement, highlighting that a vast majority of these pop-ups are simply overlooked. Google has noted that initial tests of this feature have shown promising results, with a marked decline in notification overload and only a slight decrease in total interaction with notifications. Interestingly, websites that send fewer notifications have reportedly experienced an uptick in user engagement. Users of Chrome will retain the option to completely disable this auto-revocation feature. Additionally, they can re-enable notifications from particular sites either by returning to those websites or by adjusting settings in the Safety Check menu. While Google has yet to confirm an exact launch date for this feature, it is anticipated to be included in an upcoming browser update.