Dating app Cerca will show how Gen Z really dates at TechCrunch Disrupt 2025

The dating landscape has become a topic of universal discontent, with many lamenting their experiences in search of love. Myles Slayton, who completed a banking internship in New York City, witnessed firsthand the struggles he and his peers faced navigating the city's challenging dating environment. "We’re on our phones more than ever," he shared with TechCrunch. This prompted him to question the efficacy of existing dating apps, which he believes are outdated for his generation, Gen Z. Recognizing that the popular dating platforms were designed with millennials in mind, Slayton and his co-founders, Willy Conzelman and Carter Munk, launched Cerca just a few months ago. This innovative app aims to facilitate connections through existing social circles, ensuring that users are matched with friends or friends of friends. Following a successful $1.6 million seed funding round this summer, Cerca has attracted approximately 60,000 users, primarily in New York and various universities. Cerca is set to showcase its unique technology at TechCrunch Disrupt 2025 in San Francisco. Slayton emphasizes that Gen Z's return to traditional dating methods stems from a growing distrust of strangers, exacerbated by the internet and the COVID pandemic. "We simply don’t trust strangers," he explained, noting that fear of rejection also plays a significant role in their dating apprehensions. To combat these issues, Cerca allows users to create standard dating profiles while syncing their contacts. Matches are then drawn exclusively from those already within their social networks, significantly reducing the anxiety associated with meeting unknown individuals. Each user receives four swipes a day, encouraging thoughtful engagement rather than overwhelming choices. "There is no world where you should be seeing 100 profiles in a minute," Slayton stated, stressing the importance of meaningful connections. The app prioritizes safety and privacy, allowing users to filter their contacts and block specific individuals from seeing their profiles. Additionally, the platform prevents any screenshotting or screen recording, reinforcing its commitment to user security. Each profile reveals shared connections, background information, and photos, promoting a more holistic view of potential matches. Beyond the app, Cerca is engaging users through merchandise and events, further solidifying its community-driven approach. Slayton expressed excitement about participating in Startup Battlefield, highlighting it as a significant opportunity to present their vision for a more connected and positive dating experience. For those interested in exploring Cerca and discovering other innovative pitches, they can attend TechCrunch Disrupt from October 27 to 29 in San Francisco.