Amazon India launches Raksha Bandhan store with curated gifts, eco-friendly cards and festive deals

Amazon India has unveiled its special Raksha Bandhan Store, a carefully curated collection of gifts designed to enhance the festive experience. This store showcases a variety of products, including traditional rakhis, sweets, fashion items, and electronics, making it easier for customers to prepare for the celebrations. To add a personal touch to gifting, Amazon Pay has launched customized digital gift cards. Users can now upload their own images or artwork, creating unique cards that can be beautifully packaged in elegant envelopes or designer greeting cards. Additionally, environmentally-friendly seeded paper gift cards are available, which can be planted after use. Animated e-gift card designs have also been introduced to offer an engaging gifting experience. "Digital gifting in India has transformed into something that goes beyond mere convenience. At Amazon Pay, we strive to create experiences that resonate emotionally, merging technology with a personal connection. Our latest features are a testament to our dedication to making every gifting moment special and heartfelt," stated Neha Gupta Mahatme, Director of Stored Value and Gifting at Amazon Pay. Since their introduction in 2014, gift cards have seen immense popularity on Amazon.in, with over one billion sold, averaging a value of ₹3,500. Customers can select from more than 300 premium brands across categories such as jewelry, groceries, entertainment, and travel, redeemable on various platforms or over 10 crore products listed on Amazon.in. The Raksha Bandhan Store also offers exciting deals on top products, including: - OnePlus 13R smartphone featuring Snapdragon 8 Gen 3, 6000mAh battery, priced at ₹39,999 - boAt Rockerz 550 headphones with 20-hour battery life, available for ₹1,599 - Noise Pulse Go Buzz Smartwatch, offering Bluetooth calling and health tracking at ₹1,099 - Noise Diva Smartwatch with a diamond-cut dial and AMOLED display, priced at ₹2,799 - Bella Vita Luxury Perfume Gift Set containing four travel-sized perfumes for ₹499 - Eat Better Co Bandhan Gift Hamper that includes rakhi, laddoos, and chocolate almonds at ₹349 - Phool Rakhi Premium Gift Box featuring a plantable rakhi, dry fruits, and a grooming kit for ₹675 - Cadbury Celebrations Rich Dry Fruit Collection, 177g box for ₹451 - Haldiram’s Mithas Besan Ladoo, a traditional sweet weighing 400g at ₹185 - Philips Men’s 13-in-1 Trimmer, offering twin trim blades and 120 minutes of runtime for ₹3,496.