Streaming services’ obnoxiously loud ads become illegal on July 1 in California

Beginning July 1, streaming services operating in California will face new regulations prohibiting advertisements from being louder than the accompanying content. This change aims to enhance the viewing experience for users and eliminate the annoyance often associated with excessively loud ads. As of now, streaming companies have not detailed their plans for complying with this new law. It's uncertain whether they will adjust ad volumes solely for California viewers or extend these changes to all U.S. streams. However, many anticipate that these adjustments may be implemented more broadly. Additionally, this measure follows a recent bill that mandates similar ad loudness regulations for streaming platforms in Illinois, which will take effect by July 1, 2027. This growing trend suggests that states are increasingly taking steps to protect consumers from intrusive advertising practices.