Apple reports third-quarter earnings after the bell

Apple is set to announce its fiscal third-quarter earnings this Thursday, a period known for typically low sales as the company gears up for significant device launches in September. Despite this seasonal slowdown, projections indicate that Apple could report nearly $90 billion in total sales for the quarter, reflecting a 4% increase compared to the same period last year. Analysts are anticipating a modest 3% growth forecast for the upcoming September quarter. However, the company's stock has faced a 16% decline so far in 2025, raising numerous questions among investors. A key concern revolves around tariff implications, especially after Apple revealed in May that it would incur approximately $900 million in additional tariff costs for the June quarter. As the trade tensions continue, many are eager to hear how these tariffs will impact Apple's operations moving forward. The tech giant has previously announced plans to shift some iPhone manufacturing to India to mitigate the effects of tariffs on Chinese imports, a move that has reportedly drawn criticism from President Trump. With India potentially facing a 25% tariff soon, CEO Tim Cook's update on this strategic pivot will be closely watched. In June, Apple also hosted its annual Worldwide Developers Conference, where it unveiled significant software updates for its devices. However, the absence of major new artificial intelligence initiatives left some analysts underwhelmed. Despite this, many investors remain optimistic that the impacts of any AI-related setbacks may not manifest in the company’s financial results for several years. On a positive note, Cook is expected to highlight the success of "F1," Apple Original Films' latest summer hit, which has surpassed $500 million at the global box office. As we approach the earnings announcement, all eyes will be on how Apple navigates these challenges and what insights will emerge for its future performance.