
Apple is gearing up to unveil its next-generation flagship smartphones, the iPhone 18 Pro and iPhone 18 Pro Max, along with its first-ever foldable device. Consistent with previous years, the launch is projected to occur in September 2026, although the exact date has not yet been officially announced. According to a report from Bloomberg, Apple is likely aiming for either the first Tuesday or Wednesday of the month for the release, with sales expected to kick off in mid-September. This suggests that the iPhone 18 Pro models could be revealed on September 8 or September 9, right after Labor Day on September 7. By comparison, the iPhone 17 series debuted on September 9, 2025, further reinforcing the early September timeline. In addition to the launch schedule, customers may need to brace for a price increase with the iPhone 18 Pro models. Factors such as rising RAM costs and ongoing chip shortages have led CEO Tim Cook to indicate that price hikes are unavoidable. This trend has already been observed with recent increases on Macs, iPads, HomePods, and Apple TVs. An IDC report suggests that the prices for the iPhone 18 Pro and iPhone 18 Pro Max could see a jump of around $200 compared to their predecessors. Consequently, the iPhone 18 Pro is expected to retail between $1,249 and $1,299, while the iPhone 18 Pro Max could range from $1,349 to $1,399. Meanwhile, the anticipated foldable iPhone is projected to start at approximately $2,500, potentially reaching up to $3,000, signaling a significant investment for early adopters.
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