
Apple's highly anticipated fall event is set to take place this evening, where the tech giant will introduce its latest innovations, prominently featuring the iPhone 17 series during its September keynote. The event will commence at 10:00 AM PT (10:30 PM IST) and can be viewed live on both the Apple Events page and YouTube channel. The iPhone 17 lineup is expected to consist of four models, introducing a fresh twist as the iPhone 17 Air is anticipated to replace the Plus variant. This model aims to compete with rivals like Samsung’s Galaxy S25 Edge and is projected to be the slimmest iPhone to date. However, it may only be available in e-SIM versions, presenting potential challenges for markets such as India and China. The standard iPhone 17 is likely to feature the Dynamic Island and a 120Hz display, though it will not include Apple’s ProMotion adaptive refresh rate. On the other hand, the iPhone 17 Pro Max is rumored to showcase a substantial 5,000mAh battery, which would be the largest ever included in an iPhone, offering an impressive boost in battery life. While pricing information has yet to be disclosed, analysts suggest that a price increase is expected compared to last year, as Apple navigates the balance between new features and tariff implications. In addition to the iPhone 17 series, Apple is also anticipated to unveil the Apple Watch Series 11, Apple Watch Ultra 3, and the new Apple Watch SE 3. The eagerly awaited AirPods Pro 3 may also make their debut, featuring a more streamlined design, enhanced audio quality, and sophisticated touch controls. CEO Tim Cook will preside over the keynote, which is expected to last around two hours. With rising competition from Google’s Pixel 10 series and Samsung’s upcoming 2026 flagships, tonight's event could significantly influence the smartphone market landscape for the upcoming year.
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