Tim Cook maps Apple’s future with 10 new product categories for John Ternus

In a significant shake-up, Apple has revealed its plans for the future with a major executive transition. CEO Tim Cook will step down on September 1, 2026, passing the leadership baton to Apple veteran John Ternus. This change marks the first executive-level shift at the tech giant in 15 years, and Ternus is ready to embark on an ambitious journey. One of Ternus's first major initiatives will be the launch of ten new product categories, with buzz surrounding the highly anticipated iPhone Fold. According to a report from Bloomberg, this innovative device, poised to be Apple’s first foldable phone, could debut mere days after Ternus officially takes over as CEO in September. Tim Cook has been gradually mentoring Ternus for this pivotal role, ensuring he is equipped to lead with a groundbreaking product launch. The iPhone Fold is expected to set new standards in the smartphone market, boasting features that include enhanced durability, impressive performance, a less noticeable display crease, and an expansive horizontal screen, reminiscent of an iPad when unfolded. However, potential buyers should brace for a premium price point, likely around $2,000 or more. Beyond foldables, Ternus's vision includes a variety of new product categories that Apple plans to unveil in the coming years. Among these are AI-infused smart home devices, such as a revamped HomePod featuring a screen, designed as a sophisticated assistant powered by Siri. This category might also introduce innovative products like a tabletop robot and a security device akin to Google Nest. Apple is also exploring the realm of wearable technology with AI-enhanced options, including Smart Glasses similar to Meta's Ray-Ban, AirPods integrated with a camera, and even a pendant device. Looking ahead, consumers can expect to see advancements like touchscreen MacBooks, Augmented Reality (AR) glasses, and a foldable iPad, laying the groundwork for a thrilling new chapter in Apple’s storied history.