Apple might be building its own AI ‘answer engine’

In a bold move to enhance its AI capabilities, Apple has assembled a new team dedicated to developing a ChatGPT-like application, as reported by Bloomberg's Mark Gurman. This initiative, reportedly named the Answers, Knowledge, and Information team, aims to create an 'answer engine' designed to provide users with responses sourced from a wide array of online information. The project may manifest as a standalone application or could be integrated into existing Apple platforms such as Siri and Safari, enhancing their search functionalities. Gurman highlights that Apple is actively recruiting talent for this team, specifically targeting candidates with expertise in search algorithms and engine development. While Apple has previously incorporated ChatGPT features into Siri, the rollout of a more tailored, AI-driven upgrade for the voice assistant has faced delays. Additionally, the tech giant may need to reassess its search partnership with Google, particularly following Google's recent antitrust challenges, which could influence Apple's strategic decisions moving forward.