Apple teases Peacock-theme Noida store ahead of 11 Dec launch: What to expect

Apple has announced the upcoming launch of its fifth retail store in India, located in the DLF Mall of India in Noida, which is set to open its doors on December 11. This new store, named Apple Noida, reflects the company's ongoing expansion in the Indian market. The store's barricade, revealed on Friday, showcases colorful feather patterns inspired by the peacock, the national bird of India. According to Apple, this design embodies creativity, pride, and the essence of contemporary India. This theme follows the visual representation first showcased at the recent openings of Apple Hebbal in Bengaluru and Apple Koregaon Park in Pune. In a statement, Apple expressed that this opening signifies a significant milestone in its retail strategy for India, aiming to provide customers in Noida with innovative ways to explore its products and receive hands-on assistance. The company highlighted Noida as a city characterized by design, innovation, and ambition, making it an ideal location for its next flagship experience. Customers will have the chance to explore Apple’s complete range of products, including the latest iPhone 17 models, with the support of trained specialists and creative experts. Additionally, dedicated business teams will be available to assist professional users. The store will also feature 'Today at Apple' sessions—free, daily workshops focused on photography, music, art, and coding—designed to foster creativity and skill development among visitors. Apple emphasized that its growing physical retail presence, along with services like the Apple Store online, Shop with a Specialist over Video, and the Apple Store app, demonstrates its commitment to delivering personalized and seamless experiences to customers in India. In related news, the iPhone 17 (256GB) is available on Croma for ₹82,900, with potential savings of up to ₹1,000 in bank cashback and exchange benefits of ₹7,000 during the Black Friday sale. Notably, customers trading in an iPhone 15 could receive discounts of up to ₹29,000, which may bring the final price down to approximately ₹45,900.