Apple halves commissions for mini app makers

In a significant move for developers, Apple has announced the introduction of the Mini Apps Partner Program, featuring a reduced commission rate of 15% on in-app purchases for mini applications. Defined by Apple as a "self-contained" experience utilizing web technologies such as HTML5 and JavaScript, these mini apps are designed to operate within a larger native app. This initiative marks the first time Apple has offered a reduced commission on transactions involving mini apps, despite the technology being available on the App Store for nearly a decade. In 2017, Apple incorporated guidelines into its App Review process to outline the requirements for mini apps, allowing developers to create mini apps, games, streaming content, chatbots, plugins, and emulators that function outside the main app. To qualify for participation in the Mini Apps Partner Program, developers must ensure their primary app is accessible on iOS or iPadOS and is hosted on the App Store. They will also need to adhere to the Apple Developer Program License Agreement and existing App Review Guidelines, which include specific provisions for mini apps. Importantly, the program introduces additional criteria requiring apps to integrate certain Apple technologies, such as the Advanced Commerce API and Declared Age Rating API, to guarantee age-appropriate content. Moreover, participating apps are mandated to utilize Apple's in-app purchase system and relay details regarding user purchases to Apple during refund requests. This program is designed to empower developers hosting mini apps and games to expand their businesses on the App Store, while also incentivizing them to leverage Apple’s suite of technologies, including trust and safety tools, through the benefits of a lower commission. This reduced rate could enable developers to reinvest in their mini app offerings, while also ensuring that Apple maintains its revenue stream from mini applications as the market continues to innovate. Currently, numerous native iOS applications, like LINE and WeChat, as well as gaming platforms such as Discord, already incorporate mini apps. Recently, AI applications have also begun to explore this area, with ChatGPT launching features that allow interaction with services like Booking.com, Spotify, and Canva within its chatbot. Industry analysts have speculated that as engagement shifts into these platforms, they could pose a challenge to the App Store’s traditional business model. Reports indicate that Apple has reached a similar agreement with Tencent regarding mini app commissions in WeChat, although it remains unclear if this program will be extended to other developers. Developers interested in the Mini Apps Partner Program must submit a request along with details about their host app and mini app, agreeing to the program’s terms. Upon readiness, they will need to submit their app for review, following Apple’s existing protocols for app evaluation and metadata verification. Eligible in-app purchases made within mini apps will qualify for the reduced commission, covering a range of digital goods and services, including subscriptions.