Apple brings Apple Intelligence to the iPhone screen at WWDC 2025

During the WWDC 2025 event, Apple announced the integration of its innovative Visual Intelligence technology into the iPhone with the upcoming iOS 26. This AI-driven image analysis feature aims to revolutionize user interaction with content on their devices, providing a seamless experience across all applications. Visual Intelligence allows users to perform image searches effortlessly. For instance, if a user spots a gray jacket while scrolling through a social media platform, they can instantly initiate a search by simply tapping the same button used for screenshots. This functionality extends to Google Search and various other frequently used applications. Moreover, the feature enhances productivity by offering context-aware shortcuts. Users can quickly add calendar events by extracting relevant details such as date, time, and location directly from the content they are viewing. Another exciting capability is the option to upload screenshots to ChatGPT for further analysis and insights. Craig Federighi, Apple’s head of software engineering, emphasized the potential for developers to incorporate Apple Intelligence into their applications. He stated, “With App Intents, developers can seamlessly integrate search functions from their apps into this new experience.” This integration will further empower users to perform visual searches across their most-used applications using the iPhone's camera.