Apple’s new App Review Guidelines clamp down on apps sharing personal data with ‘third-party AI’

On Thursday, Apple unveiled updated App Review Guidelines that put a spotlight on the sharing of personal data with third-party AI applications. According to the new rules, developers must now disclose and secure user consent prior to any data sharing with external AI entities. This revision comes as Apple prepares to launch an enhanced version of Siri, set to debut in 2026, which will leverage Google's Gemini technology. The upgraded Siri promises to empower users to execute actions across various applications through voice commands. In conjunction with this development, Apple is taking proactive measures to prevent other applications from mishandling user data by leaking it to AI firms. What stands out in this update is Apple's explicit mention of AI companies and their need to adhere to the new compliance standards. Previously, guideline 5.1.2(i) encompassed a broader framework for data sharing, stating that apps could not use or distribute personal information without user permission. This guideline has been a cornerstone of Apple’s commitment to data privacy, aligning with regulations such as the EU's GDPR and California's Consumer Privacy Act. Under the revised rules, developers are now required to clearly outline any instances where personal data will be shared with third parties, including AI services, and must obtain explicit consent beforehand. This change could significantly influence applications that utilize AI technologies for user data collection or processing, particularly for personalization or enhanced functionality. The extent to which Apple will enforce this new rule remains to be seen, especially since the term 'AI' can encompass a wide range of technologies beyond large language models, including various machine learning applications. The updated guidelines are part of a broader set of revisions announced simultaneously, which also introduce Apple’s new Mini Apps Program and adjustments to rules for creator and loan apps, among other areas. Notably, cryptocurrency exchanges have also been added to the list of applications operating in heavily regulated sectors.