Apple cuts App Store fee in half for 'mini apps' that integrate more of its software

In a significant move announced on Thursday, Apple revealed plans to reduce its App Store fees from the standard 30% to just 15% for select app developers participating in a new initiative. This Mini Apps Partner Program is aimed at encouraging developers to utilize Apple's technology in their applications. The program stipulates that developers can benefit from the reduced fee by employing Apple’s tools to manage user purchase histories, verify ages, and handle in-app transactions. Mini apps, defined as lightweight software integrated within larger third-party applications—such as those on Discord—are built using web technologies like HTML and JavaScript. Notably, platforms like China's WeChat host millions of such mini-apps, allowing users to track shipments, find transit information, and shop online. As artificial intelligence companies like OpenAI increasingly incorporate mini apps into their chatbots, this initiative marks another step in Apple's ongoing efforts to adapt its App Store model. The company faces mounting pressure from European regulators and recent court rulings in the U.S. to loosen its grip on the App Store and lower its fees. Typically, the Apple App Store serves as the sole avenue for installing software on iPhones in most regions. Over the past few years, Apple has implemented similar programs that lower fees for video and news app developers in exchange for a more profound integration within its ecosystem. Apple maintains that both developers and users benefit from adhering to its technological framework rather than seeking to bypass fees. “This program aims to assist developers hosting mini apps in expanding their businesses while enhancing the overall user experience on the App Store,” the company stated in its announcement. Despite restrictions on other app stores on its platform, Apple has increasingly welcomed the inclusion of mini apps. Last year, it permitted these mini apps to start charging for in-app purchases for digital goods like virtual currency or game items. All developers wishing to publish on the App Store must submit their applications for review by Apple, which employs human reviewers to ensure quality before making the software available to users. Those participating in the new Mini Apps Partner Program will still be required to provide Apple with detailed information regarding each specific mini app experience they create.