Apple ‘Awe Dropping’ event on Sept 9: Eight products likely to be discontinued

Apple is gearing up for its highly anticipated event on September 9, where the tech titan is expected to unveil the new iPhone 17 series alongside updates to its range of wearable technology and audio devices. As is typical during such launches, the introduction of new hardware will likely result in the retirement of several older products from Apple's official lineup. Central to the event will be the iPhone 17 lineup, and reports indicate that four current models are poised for discontinuation once the new devices hit the market. Sources from 9to5Mac suggest that Apple plans to phase out the iPhone 15, iPhone 15 Plus, and last year’s Pro variants—the iPhone 16 Pro and iPhone 16 Pro Max. While these models may still be available through third-party retailers, Apple is expected to streamline its offerings to ensure that all available iPhones support its Apple Intelligence features. Traditionally, Apple retains the standard models from the previous year at a reduced price point. Therefore, the iPhone 16 and iPhone 16 Plus are likely to remain in circulation, while the newly introduced iPhone 16e, which succeeded the iPhone SE earlier this year, may continue to be the budget-friendly choice in the series. In addition to smartphones, Apple is also anticipated to make room for new wearables and accessories. The Apple Watch Series 10, Apple Watch Ultra 2, and the second-generation Apple Watch SE could be phased out in favor of upgraded versions. Similarly, the AirPods Pro 2 may be replaced by the forthcoming AirPods Pro 3; however, Apple might keep the older model available at a lower price if the new release is positioned higher. Overall, the report estimates that Apple is set to discontinue four iPhone models, three Apple Watch variants, and one version of the AirPods. While these plans have not been officially confirmed by the company, Apple has a well-established history of simplifying its product range when launching new generations. The live-streamed “Awe Dropping” event from Apple Park on September 9 promises to reveal the next wave of products and clarify which devices will be retired. Stay tuned for updates on the expected pricing, features, and launch dates for the iPhone 17 Pro, Pro Max, and Air models.