Apple plans to make Siri an AI chatbot, report says

In a significant shift, Apple is reportedly planning to evolve its Siri assistant into a chatbot comparable to ChatGPT. This information comes from a Bloomberg report by Mark Gurman, who cites sources indicating that this new version of Siri, internally referred to as "Campos," is expected to be unveiled at Apple's WWDC event in June. The revamped Siri will accommodate both voice and text interactions, marking a departure from its traditional functionality. Apple’s senior vice president, Craig Federighi, had previously expressed a desire for Siri to remain distinct from the chatbot model. He emphasized that the company's AI tools should be seamlessly integrated for easy access whenever needed. However, it seems Apple's strategy is adapting in response to the competitive landscape of AI chatbots, particularly as rivals gain traction. Additionally, Apple may perceive a looming challenge from OpenAI, which is reportedly venturing into hardware under the guidance of former Apple design chief Jony Ive. Historically, Apple has struggled to keep pace in the AI sector, having postponed the launch of a more personalized Siri on multiple occasions. Last year, the tech giant explored potential partnerships and tested AI technologies from competitors like OpenAI and Anthropic. Ultimately, Apple has aligned itself with Google’s Gemini as its new AI collaborator, a partnership confirmed earlier this month. This strategic move reflects Apple's intent to bolster its AI capabilities and remain competitive in an ever-evolving market.