Apple updates the rules for its EU App Store by adding more complicated fees

In a move to align with the European Union's Digital Markets Act (DMA), Apple has unveiled significant updates to its developer policies. Announced on Thursday, these changes come just ahead of the June 26 deadline, which, if unmet, could result in hefty fines for the tech giant. One of the most notable adjustments is the introduction of new "anti-steering" rules, allowing EU app developers greater freedom in how they communicate with users. Developers can now link to alternative payment methods for subscriptions and in-app purchases beyond the App Store. This means they can promote these links on their websites, through other apps, or within their own apps using web views or native experiences, without the warning screens previously mandated by Apple. However, rather than eliminating its Core Technology Fee (CTF), Apple has opted for a more intricate fee structure. The new system includes an initial acquisition fee of 2% and a tiered store services fee that varies between 5% and 13%, depending on the developer's chosen tier. For members of the Small Business program, the fee is set at 10%. Developers in Tier 1 will have access to a limited range of App Store services, such as app reviews and manual updates, while Tier 2 offers more comprehensive features, including marketing tools and app insights. Additionally, those wishing to utilize alternative payment methods via the StoreKit External Purchase Link Entitlement (EU) Addendum will now face a Core Technology Commission (CTC), which will eventually replace the existing CTF. Currently, developers pay €0.50 for each app install once they surpass 1 million downloads, a fee that persists for those on alternative EU terms. Critics, including Epic Games CEO Tim Sweeney, have voiced strong concerns regarding these changes. Following the announcement, Sweeney described Apple's compliance adjustments as "malicious," claiming they undermine fair competition in digital markets. He emphasized that apps utilizing competing payment systems would not only incur additional taxes but also face commercial disadvantages within the App Store. As Apple navigates these regulatory waters, the implications of these updates will be closely monitored by developers and regulators alike.