Amazon's Zoox partners with Uber to reach more robotaxi riders in Las Vegas, then LA

Amazon's Zoox partners with Uber to reach more robotaxi riders in Las Vegas, then LA

Amazon's autonomous vehicle division, Zoox, is set to launch its unique self-driving cars, often referred to as 'toasters,' on the Uber app in Las Vegas this summer. This collaboration, announced on Wednesday, marks a significant development in the growing robotaxi industry and signals Amazon's commitment to enhancing its autonomous mobility offerings. Following the Las Vegas rollout, the partnership aims to introduce Zoox rides in Los Angeles next year, while the company will also continue to offer services via its own application in both locations. Since acquiring Zoox in 2020, Amazon has been working to catch up to industry leader Waymo, which has reported over 400,000 weekly rides across six U.S. cities and plans to expand its services to international markets like London and Tokyo by 2026. The collaboration with Uber highlights a strategic move by Zoox to gain traction in the competitive market. Zoox CEO Aicha Evans expressed optimism about the partnership, stating, "This collaboration will enhance the everyday experience of autonomous mobility for riders who appreciate the convenience of Uber." For Uber, this alliance reinforces its position as a key platform for autonomous vehicle manufacturers looking to meet rider demand. During a recent earnings call, Uber CEO Dara Khosrowshahi revealed that autonomous vehicles on Uber's platform see 30% higher utilization rates compared to those on standalone services. Uber plans to provide driverless rides in 15 cities by the end of 2026, already operating in locations such as Atlanta, Austin, Dallas, and Phoenix. As more riders become familiar with first-party robotaxi services, traditional ride-hailing companies like Uber and Lyft may face increased competition from brands like Tesla, which has also initiated its own robotaxi service. Zoox has been conducting free driverless rides around the Las Vegas Strip and certain neighborhoods in San Francisco, serving over 300,000 riders. However, the company is still preparing to launch paid services and is expanding its testing in southern cities. The 'toaster' vehicles, designed for comfort with features like automatic doors and facing seats, can reach speeds of up to 75 mph but usually operate at lower speeds. In a bid to deploy its vehicles commercially, Zoox is seeking approval from U.S. regulators to operate up to 2,500 of its robotaxis on public roads. The National Highway Traffic Safety Administration has opened a public commentary period regarding Zoox's petition, which previously allowed the company to use its vehicles solely for research and demonstration purposes.

Sources : CNBC

Published On : Mar 11, 2026, 12:20

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