Alexa+ gets a new ‘adults only’ personality option that curses but won’t get into NSFW content

Amazon has announced an exciting addition to its AI assistant Alexa+, introducing a new personality option dubbed 'Sassy.' This latest update, revealed on Thursday, aims to enhance user experience by offering a more playful and adult-themed interaction style. Before users can activate the Sassy personality, they must complete additional security checks within the Alexa app. Notably, this feature will be unavailable when Amazon Kids mode is turned on, ensuring that the content remains appropriate for younger audiences. The Sassy option joins a roster of personality styles like Brief, Chill, and Sweet, which were introduced last month. Users are cautioned that selecting the Sassy style means encountering explicit language, requiring a security verification step that may involve biometric tools like Face ID on iOS devices. The Sassy personality is designed to blend humor with helpfulness, delivering responses that are both witty and engaging. Describing its approach, the AI assistant stated, "The Sassy style is built on one premise: help first, judge always. Expect reality checks delivered with charm and compliments that somehow sting, all with a touch of warmth. It's about being honest, sharp, and funny—making interactions feel more personal and relatable." While the app alerts users to the potential for 'mature subject matter,' Amazon clarifies that this personality will not delve into explicit sexual content, hate speech, or any harmful topics. This move reflects Amazon's commitment to evolving Alexa+ into a more customizable assistant, aligning with the growing trend of AI that focuses on personalization through diverse tones and styles. By offering a personality geared towards adults, Amazon is tapping into a broader shift in AI development, aiming to create more engaging and tailored user experiences.