Amazon launches a low-price standalone shopping app, Amazon Bazaar, in over a dozen markets

On Friday, Amazon took a significant step by launching Amazon Bazaar, a new budget shopping platform aimed at consumers in Asia, Africa, and Latin America. This app operates independently from the main Amazon shopping application and offers a plethora of products priced under $10, with some items available for as little as $2. The Amazon Bazaar app is now accessible on both Android and iOS devices in regions including Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria. Amazon has indicated that more markets will gain access to this app in the coming months. Bazaar shares similarities with Amazon Haul, which was introduced last November as a competitor to popular low-cost shopping apps like Shein and Temu. While Haul is integrated into Amazon's main website and app and remains available in established markets such as the U.S., UK, Germany, and others, the branding has been adapted in various regions to better align with local preferences. The establishment of Bazaar signifies Amazon's commitment to competing with low-cost Chinese shopping platforms that have garnered popularity among younger consumers and those with limited disposable income. The new app promises users access to “hundreds of thousands” of affordable products across categories like fashion, home goods, and lifestyle items. The app retains familiar features from Amazon, including customer reviews and star ratings. Users can log in with their existing Amazon accounts and make purchases using major credit cards. To qualify for free shipping, orders must meet the local minimum purchase requirement, which varies by location. For smaller orders, a standard delivery fee applies, with shipments typically arriving within two weeks. Additionally, returns are free within 15 days of receipt, and Amazon provides multilingual customer support. Bazaar supports six languages: English, Spanish, French, Portuguese, German, and Traditional Chinese. To engage users further, the app will incorporate interactive elements such as social lucky draws and promotions, similar to those seen in Chinese shopping apps. New users will also enjoy a 50% discount on their first delivery as an incentive to explore the app.