Is that discount real? Amazon India rolls out in-app price history feature

In a bid to enhance the shopping experience, Amazon India has introduced an innovative 'Price History' feature within its mobile app, aimed at helping consumers navigate the often confusing world of discounts and pricing. This new tool enables users to check the historical prices of products, allowing them to assess whether current discounts are legitimate or merely reflective of standard pricing. The integration of this feature directly into the app means that shoppers no longer need to rely on external websites or browser extensions for price tracking. Currently, it appears that this functionality is exclusive to the Amazon mobile application, with no indication of its availability on the desktop site at this time. Users simply need to head to a product page where they will find the 'Price History' option situated beneath the listed price. By clicking on it, a graph will pop up showing price fluctuations over the last 30 or 90 days, providing insights into the product's pricing trends. This information can be particularly useful during significant sales events like the Great Indian Festival or Diwali, as it allows consumers to see how prices have shifted leading up to these occasions. This level of transparency is set to change the way buyers approach their purchases. With the ability to analyze a 90-day price trend, shoppers can make informed decisions, ensuring they are truly getting value for their money. The days of inflated original prices masked by discount tags may soon be a thing of the past for Amazon app users, as they can now make purchases with greater confidence. It is important to note that the prices represented in the price history graph do not include any potential shipping costs that may apply to orders.