Airtel offers Perplexity Pro worth Rs 17,000 to all users: Here's how to get it

In a groundbreaking move, Bharti Airtel has partnered with the AI-driven answer platform Perplexity to offer an incredible one-year subscription to Perplexity Pro, valued at ₹17,000, to all its 360 million subscribers. This unique opportunity is available to users across Airtel’s mobile, broadband, and DTH services, and can be easily activated through the Airtel Thanks app. This collaboration marks Perplexity's inaugural partnership with an Indian telecom provider, aiming to enhance accessibility to advanced generative AI tools nationwide. Perplexity Pro equips users with superior AI features, including access to top-tier models like GPT-4.1 and Claude, sophisticated research tools, image generation capabilities, file uploads and analysis, and Perplexity Labs—an innovative feature that assists users in bringing their creative ideas to fruition. Building upon the free version of Perplexity, which offers real-time, citation-backed conversational answers, this initiative seeks to empower users in navigating the rapidly evolving digital landscape. Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, stated, "This pioneering Gen-AI partnership in India is designed to help our customers confidently engage with the emerging trends of the digital world." Echoing this sentiment, Aravind Srinivas, Co-founder and CEO of Perplexity, expressed enthusiasm about making high-quality, reliable AI tools more accessible to a broader audience in India, whether they are students, professionals, or homemakers. The partnership emphasizes practical applications, from aiding students in research to assisting homemakers in daily decision-making and empowering professionals to create detailed travel plans, showcasing the versatile utility of Perplexity Pro.