Adobe launches Firefly Boards globally with new AI models and creative tools

Adobe has rolled out Firefly Boards globally, a groundbreaking platform designed for creators to brainstorm, experiment, and collaborate seamlessly in real time. This innovative ideation space integrates Adobe’s proprietary Firefly models alongside contributions from industry partners, including Google, Runway, Moonvalley, Luma AI, Black Forest Labs, and Pika. The launch aims to provide a centralized hub for visual exploration for professionals across various creative fields. The global release introduces two new generative video models—Runway Aleph and Moonvalley Marey—broadening the toolkit available for filmmakers, designers, and creative teams. In addition to these advancements, Adobe has launched three exciting features to enhance the user experience: - **Presets**: These one-click style generators enable users to create visuals effortlessly, covering everything from product mock-ups to virtual try-ons and stylized portraits. - **Generative Text Edit (beta)**: This innovative tool allows for the direct swapping or updating of text within images, facilitating rapid iteration and creativity. - **Describe Image**: This feature analyzes uploaded images and translates them into editable prompts, empowering users to build on existing inspirations without any guesswork. Adobe emphasizes that these features are crafted to simplify the transition from inspiration to execution, thereby streamlining the creative process. Chris Grubisa, CEO of Let’s Cook Editing Services, highlighted the platform's transformative potential, stating, "Creative is messy; [Firefly] Boards clears all of it up. It’s a limitless space to collect, sort, ideate, remix, and build without judgment, helping me achieve stronger creative output alongside collaboration." Filmmaker and creative director Malick Lombion echoed this sentiment, noting, "Using Firefly Boards, I can quickly generate and iterate multiple visual concepts for a commercial proposal. It saves me time, allows me to refine my storyboards effortlessly, and helps me deliver a polished moodboard to the client in record time." To increase accessibility, Adobe has also introduced new subscription plans, offering users unlimited canvases and access to Firefly’s growing model library. The plans—Firefly Standard, Pro, and Premium—come bundled with Photoshop (available on web and mobile), Adobe Express Premium, and additional benefits for Creative Cloud Pro members.