‘Imagination has no limits’: Tim Cook delivered final WWDC Address as Apple CEO

Apple concluded its WWDC 2026 keynote with an emotional farewell from Tim Cook, marking his last address as the company's CEO. As Cook prepares to pass the leadership baton to John Ternus, he took a moment to reflect on his journey with Apple. In his heartfelt closing remarks, Cook expressed gratitude for the experiences he shared during his tenure. "Some of the greatest highlights of my time as CEO have been events like this. Sharing powerful new tools with all of you, and then seeing what you create with them," he stated. Cook emphasized the limitless potential of imagination, saying, "Imagination has no limits." His reflections on Apple's influence were filled with optimism, as he looked forward to the company's future innovations. He remarked, "You have helped people connect, create, learn, and experience the world in extraordinary new ways. With the incredible capabilities we introduced today, and so many more still to come, I truly believe the best is still ahead." His leadership over the past 15 years has seen Apple transform from a $350 billion company to a staggering $4 trillion enterprise. Cook has been pivotal in launching services like Apple Music and iCloud, while also spearheading advancements in custom silicon with M-series chips. Additionally, he expanded the product line to include wearable technology and built a robust ecosystem of services. As he prepares to step down on September 1, 2026, Cook leaves behind a legacy of innovation and a strong foundation for the incoming CEO, John Ternus, who has been at the helm of Apple's hardware initiatives. His departure marks not just an end, but the dawn of a new chapter for Apple.